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Description
The current context generated by the pandemic, the Russian invasion of Ukraine and the Ukrainian refugees crisis created the opportunity for NGOs to involve in supporting these causes. This led to an improved public image of the civil society in Romania. According to an IRES study released in 2021, the business sector has an increased positive perception about NGOs while the pandemic created the proper conditions for them to benefit of greater cooperation with governmental institutions and an improved public image. This trend should be capitalized where there is an openess coming from local authorities and a potential the private companies to support civil society.
The project called “Improvement of the public image of NGOs from 16 cities from the South-East Region – Closing the gap together!” aims to improve the public image of NGOs among local authorities, educational institutions (pre-academic and academic) and private companies from 16 cities from Constanta, Galati and Tulcea counties, by developing a set of tools, measures and actions implemented during a period of 11 months. This goal will be achieved through: 1. The increase of the understanding of the target groups of the project about NGOs role, importance and impact, throughout the development of a strategic communication campaign for a period of 6 months; 2. The increase of the positive perception among the target groups throughout the development of a guide about specific communication techniques and of an online platform meant to facilitate the relation between the civil society and the target groups of the project.
Implemented under the slogan “Trustworthiness is built in time. Together. Step by Step. Through results”, the campaign involves the dissemination of specific video materials for each target. They will contain customized messages declined from the key messages of the campaign. Their dissemination will take place through Zoom debates between NGOs and each of the target groups of the project