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Description
The central challenge of the 21st century is to achieve a good and sustainable lifestyle that respects the planet''s natural boundaries. Despite the increasingly widespread recognition of this fact, the achievement of the 17 Sustainable Development Goals - SDGs by 2030 is considered an overambitious goal of the UN and the countries that adopted the 2030 Agenda for Sustainable Development in 2015, including Romania.
The project brings together 3 strategic partners in the SD sector from three regions of the country.
In the first phase of the project, the 3 national reference associations in this marginal sector join forces to catalyze, together with 6 other representative organizations, a common narrative and a first institutional memory of the sustainable development movement in Romania. The retrospective is necessary to see to what extent we can build a collective vision, recover some energies from the past, learn from each other and inspire the prospective sector to promote it to the general public and nurture the determination to become active citizens.
In the second phase, partner associations also facilitate storytelling training activities, i.e. peer to peer training for expertise transfer. They thus empower at least 15 people active in at least 5 organisations in the sector to communicate with diverse audiences more effectively, analyse their social impact and increase their resilience.
In the largest phase of the project, the communication campaign is developed and launched that will make the project visible to 300 000 people. It will contain multiple forms of creative expression and will include various channels, for the transmission of content addressed mainly to young people up to 35 years old but also to legal entities. The project will eventually activate as members, volunteers, donors and supporters more than 150 citizens and at least 40 legal entities - NGOs, schools, companies.