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Description
The project aims to empower the organisation, to strengthen its role in society and increase its impact in promoting greater public recognition of adequate food as a fundamental right to a dignified life and active citizenship. The capacity plan has three main approaches: i) improve communication management processes and support the integration of new tools and digital platforms for a greater impact of action; ii) acquire communication skills with the media that promote a greater dissemination of the work done, a positioning and own discourse that facilitate the accessible and appealing transmission of information about the results achieved; iii) strengthen and deepen policy advocacy skills, negotiation skills, communication with government actors and production of rigorous evidence-based information and investigation. The training is based on a logic of "learning by doing", in which the knowledge and skills acquired will be applied throughout the project in concrete actions within the framework of a campaign for the implementation of the human right to adequate food in Portugal, mobilising opinion makers to influence public opinion, support the debate between different influential actors; and mobilize convergence between civil society organisations, experts, and citizens, around alliances capable of influencing public discussion and government decision-making.