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Description
This project stems from a previously supported project for the preparation of an organisational needs assessment and action plan for the Bela Vista – Integrated Education Center. The implementation of the measures foreseen in the plan is ensured through the current project, which aims to improve the skills of Bela Vista’s staff and managers in communication, marketing, fundraising and impact assessment through training, mentoring, consulting and the development and implementation of tools and plans.
Summary of project results
The project aimed to address several issues identified in the organizational diagnosis. These included the lack of competencies and tools in key management areas such as communication, marketing, fundraising, teamwork, and impact assessment. Additionally, there was a limited diversity in the training of internal human resources, despite their strong educational skills. The project sought to implement the measures and actions identified in the Organizational Diagnosis/Action Plan through mentoring, consulting, and training. This was intended to enhance the capabilities of staff and management in communication and marketing, diversify funding sources, and improve impact assessment, facilitating the implementation of co-constructed plans and tools throughout the training process.
The project focused on theoretical and practical training, mentoring, and consulting to build Communication and Marketing Plans, Fundraising, and Impact Assessment. Workshops were held to involve all staff and management in the implementation, monitoring, and validation of these plans. External evaluation included identifying benchmarks, document analysis, surveys, and interviews, with content shared and validated through reports. Team-building activities were essential in strengthening corporate and team identity, emphasizing that everyone contributes to a sustainable organization.
The closing seminar reflected on the process, highlighting the progress made and the organization''s strengthened capacity to implement new management tools.
In Impact Assessment, dimensions and categories such as Response Quality, Produced Value, and Community were identified, along with indicators, metrics, and weighting factors. The Theory of Change, evaluation model, and practical application tool were developed.
In Communication, SWOT analysis, mission, values, and key messages were constructed. Strategic objectives, actions, and roles were identified, leading to a refresh of the institutional logo. This process included creating a graphic standards manual and corporate identity, resulting in new promotional tools. The logo redesign involved a memorable meeting with the creative responsible, who had a personal connection to the organization. This connection guided the process, including the briefing for the institutional video, which involved former students and parents.
The Fundraising Plan involved setting assumptions, organizational roles, social responsibility, and a three-year strategic plan, leading to the creation of merchandising, events, and new memberships, complemented by communication and marketing outputs.
In terms of results, the project achieved its proposed objectives by strengthening teamwork capabilities and increasing awareness of roles, strengths, and competencies. The ultimate goal was reached, making the organization more capable, engaged, and knowledgeable in management tools.
Bela Vista – Centro de Educação Integrada is now better established in its community, gaining local recognition. Communication has improved, leading to greater transparency, awareness of strengths and weaknesses, resilience, and pride in belonging to the institution.
Parent evaluations showed 100% satisfaction and 100% willingness to recommend Bela Vista to others. Some parents enrolled their children in social programs because they followed the organization on social media and liked what they saw.
The project provided knowledge, tools, and competencies for daily management, making the organization more effective and transparent. It also created content and a corporate image that reflects the past, present, and future vision of the institution.