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Description
This campaign is aimed at raising awareness about climate change and its risks. Low level of awareness in that regard causes deterioration of the environment and the amount of information connected to climate threats leads to information chaos. Planned actions guarantee complete distribution of reliable information on different marketing channels that reach up to 30000 recipients - children, youth and adults.
From the studies of ecological awareness of polish citizens, we can conclude that they know terms related to climate change, sources of it and the reasons of climate changes connected with CO2 emission. Knowledge about climate change gained will impact creation of new attitude patterns in the scope of need of adaptation to climate change and utilization of environment resources.
Change of attitudes through access to reliable educational and information materials developed as part of campaigns devoted to the role of ecosystems and climate stabilization.
Aimed at the general population. By changing their attitudes, they will contribute to environmental protection, in particular they will understand the relationship between climate change and ecosystem.