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Description
This campaign is aimed at raising awareness about climate change and its risks. Low level of awareness in that regard causes deterioration of the environment and the amount of information connected to climate threats leads to information chaos. Planned actions guarantee complete distribution of reliable information on different marketing channels that reach up to 30000 recipients - children, youth and adults.
From the studies of ecological awareness of polish citizens, we can conclude that they know terms related to climate change, sources of it and the reasons of climate changes connected with CO2 emission. Knowledge about climate change gained will impact creation of new attitude patterns in the scope of need of adaptation to climate change and utilization of environment resources.
Change of attitudes through access to reliable educational and information materials developed as part of campaigns devoted to the role of ecosystems and climate stabilization.
Aimed at the general population. By changing their attitudes, they will contribute to environmental protection, in particular they will understand the relationship between climate change and ecosystem.
Summary of project results
The campaign aimed to raise awareness of climate change and its effects. Low level of knowledge in this area, which includes environmental degradation, and information contained in information chaos. Implemented activities receiving reliable information through various marketing functions, reached 30,000 recipients - children, youth and adults.
- What did the project do? (write about the main activities implemented / products delivered / services provided).
- Number of initiatives for the protection of the environment and ecosystems:
- 1. Organization of workshops for children and school youth - 360 workshops of 2 hours each, 7324 people
- 2. Educational packages of workshops in the online version (adapted to 3 age categories), i.e. 3 packages x 3 versions = 9 packages - 1 package Wetlands are also important, 1 package - How do we prepare for climate change? , 1 package entitled "I know what climate change is
- 3. Educational and informational events (mini-picnics) in educational institutions - 20 events for 2267 people
- 4. A poster informing about the campaign in the educational institution - 60 pieces
- 5. A set of educational boards - 8 pieces
- 6. Promotional roll-up - 2 pieces
- 7. Comic book competition entitled "Wetlands are important!" - 1 competition for 3801 students
- 8. Posters promoting the comic book A3 - 500 pieces
- 9. Comic book, A5 format, up to 20 pages - 1 type - 2500 pieces (print)
- 10. Online, knowledge competition on the issues of climate change, adaptation to climate change, ecosystem services - 1016 people
- 11. Training - webinar for teachers - 3 webinars for 79 people
- 12. Promotional film available on the YouTube channel (7-10min) - 1 pc.
- 13. Informational and educational films available on the Internet - 4 pcs.
- 14. Radio spots in local and regional radio stations (5 different spots - production) 360 spot broadcasts
- 15. COOPERATION WITH THE PARTNER: 2 visits
- Number of people covered by awareness-raising campaigns: 246,431
- 1. participants in conducted workshops - 7,324 people
- 2. participants in educational events in educational institutions - 2,267 people
- 3. participants in competitions - 4,817 people
- 4. number of training participants - 79 people
- 5. number of people using materials on the campaign website - 225,718 visits/clicks
- 6. number of participants from mailing addresses receiving information about current events and information about the project - 6,226 people
The project was aimed at the general public, especially the young generation. The project achieved the result of raising ecological awareness in the total number of: 246,431 people. The sustainability of the project will be ensured by continuing activities conducted through the "Stop Climate Change" portal, which will promote knowledge about climate change, pro-ecological activities and engaging the community in environmental protection. The Forest School on Barbarka - a center for environmental and ecological education run by the Tilia Association will continue to organize workshops, classes and other events in the field of ecological, nature and climate education, supporting the local community in gaining ecological knowledge and awareness. Cooperation with current partners will be maintained, which will enable the exchange of information, experiences and the implementation of joint initiatives for environmental protection. Teaching materials purchased as part of the project will continue to be used for ecological education, supporting the process of shaping responsible attitudes towards the natural environment.
The project attracted significant interest from schools, with many people participating in the organized initiatives. The exchange of experiences between Partners proved to be particularly valuable. However, the topic of climate change remains relatively unknown in public discourse, with many myths still persisting, along with climate change denial. The Tilia Association plans to continue its efforts, particularly through online activities. It also intends to utilize its acquired experience, as well as the developed puzzle game and Escape Room scenario, in the future.
Summary of bilateral results
The project attracted significant interest from schools, with many people participating in the organized initiatives. The exchange of experiences between Partners proved to be particularly valuable. However, the topic of climate change remains relatively unknown in public discourse, with many myths still persisting, along with climate change denial. The Tilia Association plans to continue its efforts, particularly through online activities. It also intends to utilize its acquired experience, as well as the developed puzzle game and Escape Room scenario, in the future.