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Description
During past years association KIRA faced major changes which weakened its activities, including significant change of members and the board. To ensure further development of organisation, its members need a “power BREAD”: BR – branding for identification and communication with society; E – education in organisation of remote events and fundraising; A – advice of experts; D – development of future vision and creative thinking.The ACF capacity project "Power BREAD for KIRA" aims to restart KIRA by strengthening the capacity of its active members and increasing the capacity, focus and sustainability of the association.
For a successful restart of KIRA''s activity the following activities are planned:
- strengthening of the organisation''s visual identity to ensure its visibility in society;
- improving of the organisation’s website for better communication between the association and its target audience, potential partners, supporters, members;
- organisation of strategic planning workshops for 8 activists of KIRA;
- development of a strategic action plan for the next 5 years;
- trainings in developing competences and skills of 8 members and volunteers of KIRA in moderation of face-to-face and remote activities and digital marketing;
- implementation of three best practice events through meeting people with the same views, experts and potential cooperation partners in Latvia and Norway.
Successful implementation of the planned activities will increase the capacity and sustainability of KIRA. It will gain:
- better visibility in society;
- more effective and regular communication with the public;
- long-term strategy that will help to guide the activities towards development and sustainability;
- more knowledgeable members about strategic planning, event planning and digital marketing;
- potential project partners in Latvia and Norway;
- wider and deeper knowledge in NGO activities in Latvia and Norway.