Charity ""Brinummaja"" (WonderHouse) capacity enhancement project ""Springboard""

Description

The project "Springboard" for "Brinummaja" (WonderHouse), aims to enhance the charity''s capability to protect the interests of the target audience in the longterm. By creating and implementing a PR strategy and setting a clear donation drive and fundraising goals. The project aims to analyze the current situation, previous projects, and effect on the needs of the target audience and raising public awareness. As well as set a long-term strategy and goals, prioritize the main focus areas, and provide a plan of action for achieving the goals. The project plans to attract an advisor specializing in the social sphere with expertise in organizational performance and strategic development.

The outcome of the Project will allow implementing good management practices within the charity, focusing and distributing the resources to such activities, that will raise awareness in the local community, improve the dialogue and involvement, and benefit the target groups in the long-term the most. The action plan and the chosen tools for stable fundraising activities will allow the charity to boost support for the target groups by providing rehabilitation programs and start a dialogue of the society''s role, active citizenship, and long-term fundraising culture. By increasing the charity''s capabilities, we can lower the risk of social exclusion and improve integration, the quality of life for the target audience, as well as increase understanding in the local society.

Summary of project results

The project "Springboard" for "Brinummaja" aimed to address several key challenges:

1. Long-term sustainability and effectiveness: The project sought to enhance the charity''s capability to protect the interests of its target audience over the long term by developing a strategic PR approach and clear fundraising goals.

2. Lack of a coherent PR strategy: By creating and implementing a PR strategy, the project aimed to raise public awareness about the charity and its mission, ensuring better engagement with the local community.

3. Unstructured fundraising efforts: The project aimed to establish clear donation drives and fundraising goals to secure more stable and effective financial support for the charity.

4. Lack of a comprehensive analysis of past and current efforts: The project focused on analyzing the charity’s past initiatives, current situation, and their impact on the needs of the target audience to better align future actions.

5. Need for long-term strategy and focus: The project aimed to set a long-term strategy, prioritize focus areas, and provide a concrete action plan to ensure the charity’s resources were distributed in ways that would benefit the target groups most effectively.

6. Improvement in organizational performance: By attracting an advisor specializing in the social sphere, the project intended to boost the charity’s organizational performance and strategic development.

7. Lack of community engagement: The project aimed to improve dialogue with the local community, raise awareness, and encourage greater involvement, ultimately benefiting the target groups.

8. Social exclusion and integration challenges: The project aimed to address issues related to social exclusion, with the goal of improving integration and the quality of life for the target audience by fostering active citizenship and a long-term fundraising culture.

In summary, the project focused on building sustainable systems for better management, community engagement, and resource allocation to protect and support its target groups while addressing social exclusion.

The project "Springboard" for "Brinummaja" carried out the following activities and produced the following outputs:

1. Implementation of Good Management Practices:

   • The project introduced changes in the organization’s structure by implementing a more democratic decision-making process and a horizontal structure. This helped optimize resource use and reduce errors and time consumption.
   • The project established an ongoing data monitoring system to track key indicators like service usage and revenue, allowing for timely decision-making regarding resource optimization and client support.
   • Regular online staff meetings were initiated to keep employees informed about strategic priorities and results, helping to maintain focus on key activities. These meetings occur quarterly or around significant activities or projects.

2. Reporting and Monitoring Tools:

   • A report form was created to monitor key performance indicators (KPIs) with minimal resource usage. A strategy action plan was created for quarterly reporting, outlining how to communicate progress effectively.
   • Staff involvement methods were defined, ensuring engagement in the organization''s strategic direction. Communication messages targeting both staff and the public were developed, focusing on management methods and personnel.

3. Balanced Scorecard and Visual Management Tools:

   • The project adopted the Balanced Scorecard and Plan-Do-Study-Act (PDSA) methods for goal achievement and performance evaluation. Tools such as the "traffic light principle" and the Visual Management Board were used to communicate results clearly.
   • Quick surveys and idea-generation sessions were conducted among staff via WhatsApp and strategic meetings.

4. Website Development for Public Relations and Fundraising:

   • A new website was developed, incorporating modern marketing requirements and Google analytics integration. The website was designed to enhance public awareness about the charity’s activities and meet technical accessibility standards.
   • The website’s content was carefully planned, and various updates were implemented, such as staff photo sessions, content creation, and the development of a donation section where campaigns could be highlighted.

5. Public Relations Strategy:

   • A public relations (PR) plan was created and piloted. This included analyzing the charity’s past PR activities and conducting interviews with the board. A media kit with key messages and terms for public use was also prepared, alongside a press release strategy and journalist contact list.
   • Media training was provided to the spokesperson, and personal branding workshops were conducted for employees. Press releases were issued, and PR activities were carried out in connection with fundraising campaigns.

6. Fundraising Campaigns:

   • The project launched the charity''s first donation campaign, “Make Learning Easier!” This campaign included engaging businesses, placing donation boxes in commercial areas, and promoting donations via social media.
   • The campaign successfully raised €1924.35 and helped the charity gain experience in running donation campaigns.
   • The second fundraising campaign was organized as a charity market, where people could donate toys and sports items, which were then sold to raise funds.

7. Evaluation and Strategic Planning:

   • Surveys of clients, staff, and partners were conducted to gather feedback and insights on the charity’s strengths, weaknesses, opportunities, and threats (SWOT analysis).
   • Based on the findings, strategic goals and key performance indicators were defined. A working group involving staff was established to discuss and refine strategic goals.

In summary, the project achieved the implementation of better management practices, optimized data monitoring, strengthened public relations efforts, and launched successful fundraising campaigns.

The project "Springboard" for "Brinummaja" achieved several important outcomes and impacts, benefitting both the charity organization itself and its target audience. The key results include:

1. Improved Organizational Efficiency:

   • The charity implemented better management practices, including a more democratic decision-making process, optimized resource use, and streamlined internal processes. This benefited the organization by reducing time and errors in operations, ensuring smoother functioning and more effective delivery of services to beneficiaries.

2. Enhanced Data Monitoring and Decision-Making:

   • A system for monitoring key performance indicators (KPIs) was established, allowing the organization to track service usage and revenue in real-time. This allowed the organization to make timely and informed decisions regarding resource allocation and the needs of its target audience, leading to more responsive support for beneficiaries.

3. Increased Staff Engagement:

   • Regular online staff meetings and enhanced communication kept employees aligned with the organization’s strategic priorities. This resulted in better staff involvement and a clear focus on activities that benefit the charity''s mission, improving the overall service provided to the target groups.

4. Improved Public Relations and Visibility:

   • A comprehensive public relations strategy was developed, increasing the charity''s visibility in the local community. As a result, the charity became better known, enhancing its ability to attract donations and support for its beneficiaries.

5. Successful Fundraising Campaigns:

   • The project successfully launched its first fundraising campaign, “Make Learning Easier!,” which raised €1924.35, and organized a charity market event to collect donations. These fundraising efforts directly supported the organization’s work in providing resources and rehabilitation programs for the target audience, particularly children in need of long-term support.

6. Development of a New Website:

   • The creation of a new, user-friendly website improved the charity''s online presence, making it easier to engage with potential donors and the public. The website featured donation options and provided important information about the charity''s services, helping attract more support for its beneficiaries.

7. Target Audience Support and Rehabilitation Programs:

   • The ultimate beneficiaries of these efforts were the vulnerable groups supported by "Brinummaja," including children and families in need of social rehabilitation. The improved organizational efficiency, fundraising, and public outreach efforts enabled the charity to provide better services and resources, enhancing the quality of life and social integration for its target audience.

8. Reduction of Social Exclusion and Improved Integration:

   • By raising awareness and fostering a long-term fundraising culture, the project aimed to reduce the risk of social exclusion for the charity''s beneficiaries. This included providing more rehabilitation programs, which helped improve their integration into society and overall quality of life.

In summary, the project resulted in more efficient and sustainable operations for "Brinummaja," increased public visibility, successful fundraising, and a stronger ability to support and improve the lives of the charity’s target beneficiaries, particularly children and vulnerable families.