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Description
The project "Springboard" for "Brinummaja" (WonderHouse), aims to enhance the charity''s capability to protect the interests of the target audience in the longterm. By creating and implementing a PR strategy and setting a clear donation drive and fundraising goals. The project aims to analyze the current situation, previous projects, and effect on the needs of the target audience and raising public awareness. As well as set a long-term strategy and goals, prioritize the main focus areas, and provide a plan of action for achieving the goals. The project plans to attract an advisor specializing in the social sphere with expertise in organizational performance and strategic development.
The outcome of the Project will allow implementing good management practices within the charity, focusing and distributing the resources to such activities, that will raise awareness in the local community, improve the dialogue and involvement, and benefit the target groups in the long-term the most. The action plan and the chosen tools for stable fundraising activities will allow the charity to boost support for the target groups by providing rehabilitation programs and start a dialogue of the society''s role, active citizenship, and long-term fundraising culture. By increasing the charity''s capabilities, we can lower the risk of social exclusion and improve integration, the quality of life for the target audience, as well as increase understanding in the local society.
Summary of project results
In May 2022 the project for the promotion of the capacity of NGO Wonderhouse was completed. Within the framework of the project NGO Wonderhouse attracted experts and evaluated it''s activities, the opinions and vision of customers and cooperation partners, defined the goals of the organization, implemented a publicity strategy, implemented two fundraising campaigns/activities and developed a new website suitable for people with visual impairments.
"This project gave our organization a clear view of who we are, how we see our further development, what we want to achieve as a civically active organization and what support our clients need now and in the near future. We have started a new phase of organizational development, so that our society as a whole becomes more knowledgeable, attentive and inclusive," admits Liena Graudule, Head of Wonderhouse.
As a result of the project, strategic priorities and achievable results have been defined in the organization, which allows for purposeful planning of daily work and timely decision-making, which promotes the successful achievement of these goals. The publicity activities of Wonderhouse are implemented in accordance with the defined strategy, press releases are regularly prepared and sent out, news of the Miracle House are published on important news portals, regional and national television.
Two local fundraising campaigns raised donations that will allow free support for 9 children with learning and language disabilities and 15 children under the age of 3 to receive early diagnosis.
The new home page of the Miracle House will allow the public to learn about the support we offer, as well as to find ideas for the development of their child on a daily basis. The website also serves as a platform for attracting donations, as well as for updating important issues in society.