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Description
As the elections are approaching, radical rhetoric is intensifying in the public space and misinformation has increased significantly. Misinformation on family policy issues has increased as well, the Life Skills Program, the adoption of the Civil Union Law and the reform of forms of recreation for children in kindergartens are being actively sabotaged. The spread of disinformation threatens that programs will be stopped, children''s education will be disrupted, necessary reforms will not be implemented. State institutions have not allocated funds for the communication campaign (lack of information exists). With this ad-hoc project the Family Association, together with partner organizations, aims to carry out a communication campaign that would reduce the influence of misinformation, and will suggest discussions based on science-based information and arguments. The target audience of the communication campaign is families and parents with school age children, politicians and the educational community. After preparing the plan and content of the communication campaign, creating and determining the communication criteria adapted to the target group, the goal is to execute and manage a 2-month long campaign on the social networks Facebook, Contribee.