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Description
The aim of the project is to build effective strategic communication on LGBT+ topics in Estonia and to contribute to the capacity and the collective knowledge of the field of human rights. For this, the Estonian LGBT Association will conduct research on the beliefs and narratives people in Estonia hold about LGBT+ topics in order to understand how our messages are being received, what has been the effect of misinformation, and what is necessary to create positive change. Based on the results of the research, we will compile a report and recommendations which will function as a practical tool for those working towards LGBT+ rights and human rights in general. In addition to supporting work in communication, this will also be a useful tool for work in other fields, such as advocacy and education, where there is also a need for effective messages aimed at people with different views and experiences. Our wider goal is to, on the one hand, improve the situation of LGBT+ people and their loved ones in Estonia by decreasing the amount and effect of prejudice and misinformation, and, on the other hand, to diminish the power of LGBT+ issues in populist and undemocratic political use. Recent years have shown that LGBT+ topics are a useful tool for polarization, incitement of hate, and collecting votes by doing so. If the power of this tool decreases, we will be able to strengthen a society based on democracy and mutual respect.