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Description
In the project, we will focus on increasing the prevention and quality of support services provided to sex business people who are significantly at risk of gender-based violence and, due to the stigmatization of the sex business, have difficult access to services that could help them.
We will focus on increasing the competencies and awareness of professionals, providing relevant online information for people working in the sex business and contribute to their destigmatization of campaigns aimed at the general public. The project will create a new and modern web platform on which people at risk of gender-based violence in the sex business will receive relevant informations in the e-learning program and online counseling.
Summary of project results
The project focused on a very vulnerable target group (TG) that is continuously threatened by gender-based violence - women and men working in the sex industry. This stigmatized TG has long faced public disinterest and condemnation, and daily encounters prejudices that fundamentally undermine their dignity and safety. Non-stigmatising communication of needs of the TG to the public requires a skilled approach and systematic and correct communication, avoiding misinterpretation and hate speech.
Thanks to the implementation of the project, project promoter was able to disseminate and raise awareness in the following three campaigns:
- Ensuring awareness of primary TG: project promoter launched an upgraded online counselling and e-learning portal with a reach of 9000 visits (https://poradna-rr.cz/ and https://poradna-rr.cz/e-learning/),
- destigmatisation of sex workers - project promoter ran a campaign with 36 posts and a reach of 143,526 views,
- research on the needs of primary TG and dissemination of knowledge towards the professionals - project promoter carried out 1 research and 1 conference for 80 participants.
The primary target group of the project is people working in the sex business. Project promoter created a new website to inform about the organization''s activities and disseminate project outputs.
During the implementation project promoter informed about the project through 4 information events.
Project promoter has gained the opportunity to share good practice in working with men as primary TG, creating an information and advice platform https://poradna-rr.cz/.
Project promoter has reached three main target groups to varying degrees:
1) sex workers at risk of gender-based violence, the platform received 9500 visits in the first months.
2) professionals working with primary TG - 80 professionals,
3) the general public (users of social networks), 143526 people were reached by the campaign.