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Description
Our project will contribute to the professional growth of Czech cinemas, which form the Czech Exhibitors’ Association (hereinafter APK) and, ultimately, the entire professional audiovisual community. Thanks to the project''s outputs, cinemas and other professionals will improve their ability to meet the challenges posed to culture by the Covid-19 pandemic. In the rapidly changing world of audiovisual production, they will gain professional confidence and improve much-needed communication with each other, leading to greater stability of the whole sector.
As part of the project, we will implement a series of educational activities carried out immediately after our three largest professional meetings. We will add one day to each of these meetings, during which we will organize a series of workshops for a narrower group of cinema operators. Most of the educational activities will be organized for a selected group of 30 active cinemas, mainly due to the greater efficiency of joint work. Based on the outputs, we will create a new strategy for working with (young) audiences, which will benefit the entire professional community.
Participation in these above-mentioned annual events is an established practice for cinemas from all over the country, so there is no doubt that the professional community will participate in their expanded and innovative form and will be interested in a wide range of planned activities.
4 planned training sessions for the management of the APK Board of Directors are also essential; This Board of Directors consists of 9 elected executive representatives who serve a two-year term. One of the training’s outputs will also be the creation of an APK management methodology, including guidelines that will serve to maintain the continuity of the association''s management.
Summary of project results
Although the industry recovered from the worst effects of covid, it will be dealing with some of the consequences for years. Covid has dealt a blow to the interconnected ecosystem of film industry. A series of strikes by film professionals, the advent of AI and the growing popularity of VOD were added to other factors complicating operations. All these facts cause the situation to bear the sign of further crises in the film industry, and it must respond flexibly to all of them.
We managed to successfully fulfill all the planned points, hold all meetings, trainings and workshops, and in addition to creating a new website and database, we also rebranded the association''s visual identity for the cinema village. We see this so-called project superstructure as an important building block for further deepening not only mutual cohesion, but no less important cooperation within the film and audio-visual industry in the Czech Republic. Cinemas need to be more unified as a body that will co-shape the changing ecosystem of cinematography with its weight.
There were held 3 large meetings during which 3 seminars were held for selected 30 cinematographers. The seminars dealt with young audience, school and children''s projections. Four planned trainings of the board of directors took place, focused on the areas needed for the implementation of the project (strategy and management, visual identity, rebranding, creation of databases). All these events were complemented by presentations by external experts from all the mentioned areas.
The project also included the creation of 2 methodologies, which are available on the new website. We consider the website to be the most important output of the project; in addition to the new visuals, it also contains a map and database of all cinemas, several new functionalities, a guide to industry institutions or an archive of circulars, which are regular newsletters informing about news in the audio industry. We continue to work on the implementation of the members'' intranet.