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Description
Public support is essential to raise the profile of our agenda and to create pressure on politicians. More people see our key messages, the greater the impact on legislators and therefore on having the key changes passed. Therefore we need to optimise our communication with the public with the aim to maximise its organic outreach, to use our capacities for its evaluation efficiently and improve our use of the communication channels. These changes will be achieved via new internal processes set up, changes in our website and by deepening our internal know-how in social media and direct mailing. The target groups of the project are: our team, partner organisations and the public.