More information
Description
Media literacy (ML) is a comprehensive set of knowledge and skills that are not yet sufficiently integrated into Czech school education. Representative research by OWIS and the ČŠI survey (both 2018) shows that the pupils'' ML is low. This is manifested e.g. by their lack of awareness of how social networks work, their inability to distinguish commercial messages from news channels and their difficulty in assessing the credibility of articles. A low ML means that students do not evaluate the obtained information critically enough, as a result of which they may be more subject to deceptive advertising or misinformation. This project is focused on the development of media education (ME) at primary schools in Czechia. It responds to the shortcomings in the area of integrating ME into teaching at Czech schools and the development of pupils'' ML. We want to contribute to the elimination of 3 interconnected factors that affect the level of ME in schools: insufficient readiness of teachers to teach ME; small space for teaching ME in schools; limited availability of quality didactic and attractive teaching materials or lack of time to actively search for them. OWIS has been engaged in educational activities for 20 years, and the ME is one of its top priorities. Our materials are used by teachers in more than 4000 schools and the demand for them grows. That is why we strive for the development of the portfolio and place great emphasis on the education of teachers, who play a key role in the development of ML of students. As part of the project, we will create 3 audiovisual teaching lessons, for which will be organized 3 fulll-day seminars. We will expand our base of lecturers who will train other teachers, among other things, in the use of the resulting materials in teaching.