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Description
The aim of the project is to develop and strengthen the capacities of the organization Borůvka Praha o.p.s. in the following areas: PR and marketing, building the area of supporters, strategic planning and training of the organization''s employees. The output of the project will be the professionalization of the organization''s work, greater flexibility due to online tools, created CRM system and its use for building the area of supporters and PR of the organization, strategic plan and more qualified employees. The final impact will be providing better services to clients and the competitiveness of the organization. The project will be beneficial due to the organization’s need to increase staff and other capacities, it will solve overloading of employees in the administration. The lack of financial resources for development is hampering it in this regard. The main target group is Borůvka Praha o.p.s. and it’s employees. All these points of the project lead to improved long-term sustainability of the organization in the market of non-profit organizations - due to greater adaptation to the changing market in PR and marketing, we will be able to "keep up" with new marketing methods and thus better target our supporters, donors and partners.