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Description
The aim of the project is to support or change attitudes of Czech children and youth and promote tolerance towards
migrants and people of different origins and thus prevent xenophobia, hate speech and discrimination towards this
group.This will be accomplished through a campaign based on the presentation of an animated video spot created by
children and youth of migrant background and Czech children. The theme of the video spot is "Democracy Through
My Eyes".The campaign will be presented through various channels-at schools, multicultural festival Refufest and
through social network and media.
Summary of project results
The impacts of the project fulfilled the assumptions in terms of influence on the attitudes of children and youth, but at the same time significantly exceeded the predicted impacts in relation to other groups(youth, the general public), which in the long term retroactively significantly influence the attitudes of children. It has contributed to the video''s further spread through acceptance, introduction and awardsat several film festivals of short and animated films, which includes further dissemination and impact within the entire Czech Republic and abroad. From the point of view, it has a large videothe potential to indirectly influence attitudes in society in terms of preventing manifestations of xenophobia and violence in relation to people of different origins tolerance and strengthening attitudesto migrants.The student offers to offer the school educational program created as part of the project based on the video and thereby directly influence the attitudes of children in elementary schoolsschools in Prague. A more detailed analysis of the impacts is provided in the Project Evaluation Report.Overall, the impact of the project was significantly higher than planned, given that all planned values were significantly exceeded and in particular the viewershipin the media and on social networks it was exceeded many times over (see data in the tables Overview of indicators and impacts, Overview of schools and festivals and Monitoring of media and social networks).The aforementioned fact was contributed by the quality of processing and engaging videos, acceptance and awards at short and animated film festivals, which increased manifoldpossibilities of its dissemination in the media and on social networks.