Description
The goal of the project is development of a market-ready portfolio of behavior-smart journeys that leads travel businesses and destinations through an intuitive process of adopting smart greening solutions. The portfolio will be plugged into the BeSMART platform technology for operations.Key Activities are:Research & Categorisation: Comprehensive research to map existing technology-based solutions designed to measure and/ or improve the sustainability (green) performance of tourism companies and destinations. Solutions will be reviewed and categorised as per existing sub-segments and needs in the travel sector: accommodations, tour operators, restaurants and destinations. The aim is to identify at least 200 solutions.Develop Journeys: Based on the collection of solutions, the project team will develop the adoption journeys for each of the solutions. These journeys will be a step-by-step process that businesses will follow in the platform in order to: 1). integrate the greening solutions in their operations with maximum ease, and 2). undertake actions that strengthen the greening effect from the adopted technology with maximum effectiveness. The aim is to develop at least 30 journeys per stakeholder category.Test & Adapt: Pilot test a subset of the solutions and behavioral journeys with the Norwegian partner Up Norway and their local partners, representing the different stakeholder groups. This phase will include a series of tests to identify the ease of use and the greening impact after the successful completion of the journeys. The goal would be to test at least 3 journeys for each stakeholder group to ensure optimal design.Market-ready product: Digitalise the portfolio of all technology tools and their adoption journeys to prepare for migration onto the platform infrastructure. Within the Innovation Norway grant, the migration will be at a beta-website which will be ready for use through the promotional webpage & and the short promotional videos.