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Description
Ansa Borima Ltd., an established market leader since 2012 in the manufacturing of plastic products, aims to expand its market reach and offer innovative, competitive products by introducing an innovative equipment acquisition project.
The company plans to reinforce its market position in thermosetting plastics, adhere to UL selling standards, and venture into the USA market. Their strategy also includes an increase in market share within Bulgaria, the EU, and international markets like Tunisia, Egypt, and India. In the long term, they aim to diversify their product portfolio, introduce new competitive items, purchase new equipment for an injection molding facility, and develop a modern warehouse system for material traceability.
Primary production facilities are in Borima, with a gradual expansion into Lovech due to resource constraints in the former. The Borima site mainly houses molding equipment, while the Lovech location focuses on assembly lines.
The company, operating at full capacity and securing long-term contracts with international companies, is well-positioned for this project. The innovative equipment acquisition will help maintain the "Preferred Supplier" status with international brands while improving product quality and addressing cost concerns.