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Description
The project activities are focused on expanding the opportunities for employment, social inclusion and entrepreneurship based on local, traditional historical values, as well as expanding the opportunities for implementation of modern and contemporary techniques for cultural impact and improving access to folklore values of different ethnicities and peoples.
Activities are planned for identification, transfer, adaptation and implementation of innovative Norwegian practices and business models in the field of folk art, life and crafts. Municipal and non-governmental organizations - included in the partner consortium - will transfer Norwegian practices and exchange experiences to organize quality and wide-ranging initiatives, events and happenings, as well as improve access to local folklore and cultural products and tourism.
The created products, as a result of the transfer, adaptation and implementation of innovative practices, have the potential to assist all stakeholders in their preparation for organizing and implementing events, including local, traditional folk art and crafts from Bulgaria and Norway, and in parallel upgrade with modern techniques and technologies for expressive impact and aesthetic reception.
Summary of project results
The project increased the capacity of the organizations participating in the partner consortium to implement project activities and increase their effectiveness to impact the four target territories – the High Western Rhodope Mountains, the Rose Valley, the territories south of the town of Burgas and the Thracian Rhodope collar.
Among the main activities of the project was the development of a scenario for conducting and broadcasting in the four target territories of the multimedia online video presentations from the traveling attraction - "Folklore Workshop". Four-part trailers and video presentations were prepared for the four events with visualization scenarios defining the appropriate online broadcast format. "Media Art Library" was prepared for the folk arts in the four target regions. The library will support the exchange and transfer of innovative Norwegian practices and presentation of the craft arts, lifestyle and folklore of the Norwegian Vikings and ethnic groups from the Rhodope Mountains, the Thrace region and the Southern Black Sea coast. As part of the project a platform to attract new audiences was launched aiming at improving access to and organization of cultural events. The platform is named "Digital Ethno-Impresario" and it is integrated with social networks. A traveling attraction named "Folklore ethno-workshop" was presenting the folk arts and crafts of the descendants of the Norwegian Vikings and ethnic groups from Bulgaria.
The project improved the comprehension of the Bulgarian and Norwegian folk arts and traditional crafts. It raised awareness for the practices in the traditional art forms as well as established a mutual understanding of the importance of the national values. The exchange and transfer of innovative Norwegian practices and presentation of the craft arts, lifestyle and folklore of the Norwegian Vikings and ethnic groups from the Rhodope Mountains, the Thrace region and the Southern Black Sea coast made an impact on the audiences.
Summary of bilateral results
The project included a transnational meeting for the exchange of good practices in the field of cultural entrepreneurship and increasing access to folk arts and crafts. The meeting conlcuded with laying down a communication and organization plan for the implementation of the project''s activities as well as systems for management, monitoring and evaluation of the results.