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Description
The tourism industry generates employment and supports local businesses while enhancing cultural pride and international visibility. However, both the Kurzeme region and Iceland experience fluctuations in tourist flow, resulting in over-tourism during peak seasons and reduced activity in the off-season. This creates environmental challenges and resource depletion in all seasons.
Objective: To strengthen cooperation between tourism specialists from Latvia (Kurzeme) and the Iceland Tourism Cluster, focusing on tourism clusters, innovative off-season tourism products, and sustainable tourism