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Description
Bilateral cooperation piloting in the organization of an online auction
Summary of the results
Development of an Online Store:
An integrated e-commerce platform was created within the NGO’s existing website, allowing for regular product listings, sales, and future online auctions.
Pilot Online Auction:
The online store was launched with a pilot auction via Zoom, publicized through media channels, social platforms, and regional TV.
Feedback and Continuous Improvement:
A post-auction review with the Icelandic partner identified key improvements needed: better video quality, lighting, sound, and longer promotional periods. Suggestions included creating product stories using videos.
Collaborative Efforts and Outcomes:
Icelandic partners provided advice on audience engagement and donation habits. Coordination included a Zoom meeting prior to the auction.
Capacity Building and Awareness:
The initiative enhanced communication skills, public visibility, and engagement with diverse groups. Results were shared with stakeholders and featured in local media.
Impact and Legacy:
The initiative delivered an operational online store and a successful pilot auction. It offers a sustainable model for future fundraising and supports the NGO’s long-term goals.