The aim of the initiative is to raise awareness of media representations of practices of Norwegian Welfare Services in the Czech media. The project is founded on discursive analysis of one significant case in which the Czech media were thoroughly interested in Norwegian welfare system. A public workshop was organized in the Czech Republic where scholars presented ideas about media literacy. The expected results of the initiative are comparing two media systems with respect to specific media practices in both countries in a particular area of interest. On another level the expected result
Summary of the results
We (Metropolitní univerzita Praha and Hogskulen i Volda) realized five activities including expert meetings, seminars, workshops and definitely we met the project´s main goal – a preparation of the scholarly article. The study offers an analysis of media representations of the story of two Czech brothers, small boys, who were taken away from their mother Eva Michaláková by Norwegian administrative body Barnevernet in 2011. We have managed to compare the media representation of the issues of how the media in both countries take place in the discussion about the complexity and usefulness of the Child Welfare Service. The positions and perspectives of audiences in Czech Republic and Norway have been quite different, so it was a challenge to set up methodological tools to describe these differences with the least possible amount of bias. Czech team finally presented strong methodological tools for analysis of media content, which were accepted by the Norwegian team.
The bilateral cooperation resulted in the improved knowledge consisting of mutual triangulation of media system in Middle and Northern Europe. Both teams have agreed on further cooperation on the question of trust in media.