Description
Migration, particularly irregular migration, is a preconceived and conflict-ridden conception; the familiarity with migrant cultures is one-sided and incomplete. To avoid the herewith popular opinion-forming on the basis of preconceptions, the project chooses a new way of approach and embeds the topic in a culinary context. For the duration of 5 days, restaurants will expand their daily offer with a dish inspired by the cuisine of the 4 selected nations (Kosovo, Syria, Afghanistan, Somalia) and serve these foods alongside eye-catching info-graphics and creative materials with personal stories from the nations on them. The target audience is those of the restaurants: a group rarely or one-sidedly encountering the subject, and indirectly the immigrants residing in Hungary as well. The aim is to reduce prejudices, to stimulate more sophisticated opinions and actions, to emphasize the values of other cultures, to reduce the impression of being different and to strengthen cross-sectoral relationships as well. This will be achieved with a well-prepared campaign implemented with external experts, based on the habits of the target group, and by embedding the topic in an unconventional context. The success of the project is traceable on the basis of sold daily menus/interview materials or attendees of the final event. To ensure success, team-work and collaboration with external professionals will be emphasized throughout the project.
Summary of project results
Migration,particularly irregular migration,is a preconceived and conflict-ridden conception in Hungary;the familiarity with migrant cultures is one-sided and incomplete.To avoid the herewith popular opinion-forming on the basis of preconceptions,Artemisszió Foundation chose a way of approach and embedded the topic in a culinary context.For the duration of one week,restaurants expanded their daily offer with a dish inspired by the cuisine of the 4 selected nations:Eritrea,Syria,Afghanistan,and/or Somalia.10 restaurants served these foods alongside eye-catching info-graphics and creative materials with personal stories about the nations on them. The target group was the audience of the restaurants: a group rarely or one-sidedly countering the subject. Reducing prejudices; stimulating more sophisticated opinions and actions; emphasizing the values of other cultures; reducing the impression of being different; and strengthening cross-sectoral relationships were the impacts.
Summary of bilateral results