Description
Where the project takes place in Zala county villages, most of the citizens get their consumables from the nearby towns’ malls. Villages are aging, the community life is weak. Just a few local families’ needs are produced in their backyard. The objective of the project is to make the most important messages be delivered in the most effective way to the target group that includes local governments, civil organizations, ‘backyard’ farmers and consumers. The project promoter will help these stakeholders with trainings and the development of the Network of ‘Certified’. A new web page will be created for the project and a trailer video, too. Several markets, presentations, trainings and club days will be organized. Target group also includes backyard farmers in Zala county (300 citizens), consumers, who are interested in home grown food (5000 citizens).
Summary of project results
Where the project took place in Zala county villages, most of the citizens got their consumables from the nearby towns’ malls. Villages are aging, the community life is weak. Just a few local families’ needs are produced in their backyard. The objective of the project was to deliver the project message in the most effective way to the target group that includes local governments, civil organizations, ‘backyard’ farmers and consumers. The project promoter reached the primary aim as the association connected to several local governments, the message was delivered in several communication channels and the association’s network was broadened as new people participated in the project events. There were usually 2-27 participants in the club events where the topic was authentic food production and reliable producers. Unfortunately, the impact was behind the expected because less people attended at the events, however the message already reached them and the basics of the network were set up. The project ensured the possibility for people to learn from the network and its aim (which was obtaining food through authentic relationships from reliable producers) as people could visit market events where 24 producers offered their products.
Summary of bilateral results