Description
Organization provides hobby and professional training in different kinds of handicrafts for adults. Target groups are the Russian-speaking residents of Narva; less frequently – people from other regions of Estonia. The objective of the project is to attract Estonian-speaking guests as well as tourists from other countries to our activities. In order to achieve that, several steps have been envisaged: training on the economic aspects in the field for the NGO members; creation of a multiple-language webpage instead of the present-day webpage in the Russian language; issuing multi-lingual printed materials; courses in basic Estonian and Russian for the NGO members; organizing pilot master-classes for multi-lingual groups; participation in handicraft fairs in Tallinn and Helsinki. As a result, the changes will affect both the organization and community. The organization will become stronger through the special training of the NGO members, gained new experience and new means of communications with the community.
Summary of project results
Within the project a large number of actions was realized. In summer the heads of NGO“GAGARIN” were studying the bases of marketing. At the same time the employees of the Center began studying Estonian and English languages on language courses. In July the organization took part in the Fair of needlework in the port of Tallinn within the Days of the sea. We got the experience in communication with the audience, which was new for us, Estonian and English clients. In August 2015 members of the team took part in fair abroad for the first time Thanks to the brochures made within the project it became easier to inform clients about services. The information there is written in two languages – Estonian and English. A new Internet site was created for the organization. More convenient interface, multilingualism, adaptation under mobile browsers, expeditious moderating and interactive communication with clients are problems which were solved thanks to a new option of the site
Summary of bilateral results