Description
The Transylvania International Music and Arts Festival (TiMAF) is the largest arts and culture festival in Transylvania. The TiMAF Cultural Platform envisages to increase people's involvement in and access to arts and culture. The main objectives are: increasing the level of understanding of art, reducing the gap between central cultural events and local events by activating neighbourhoods and public spaces and increasing the people's participation in multicultural cultural events. The project targets people between 16 and 40 living, working and studying in Cluj-Napoca. The target groups are: participants in cultural activities and trainers of artistic mediation workshops. The project involves over 1500 participants. There were 3670 direct beneficiaries who attended the TiMAF Cultural Platform project which resulted in reducing the gap towards cultural events in the city centre by activating 7 different neighborhoods and reinventing 3 public spaces. The PP also had an event dedicated to the minorities from Transylvania that managed to create a multicultural audience. Another direct effect was the fact that the project managed to combine 3 different types of art: literature, music and theatre, in another intercultural event. The indirect effects that the project had were increasing the public’s access to culture, increasing the level of understanding of art and increasing the interest towards art. Student Plus Association runs the project for 16 months in Cluj-Napoca as a part of the Transylvania International Music and Arts programme 2015. The TiMAF programme represents a unique, innovative and broad festival incorporating an array of artistic fields: 8 artistic fields are envisaged by the project: music, theatre, dance, film, poetry and literature, graphic art, photographic art, and traditional handcrafting.
Summary of project results
Launched under the slogan: “Let’s get ARTivated”, the project aimed to bring art, in all its forms closer to Cluj residents from 5 districts of the city, involving them directly in the art of culture. The needs addressed were that of raising the level of understanding art, lowering the gap towards central cultural events by culturally activating the neighborhoods and by reinventing the public spaces and raising the level of public participation to multicultural events. By implementing this project, all the objectives were reached through organizing ten workshops of artistic mediation; ten cultural main events meant to directly involve the local public in the cultural act; two intercultural events which led to a raise in term of participation of the larger public at multicultural and intercultural events; one documentary movie which reflects the reactions, testimonials and opinions of the participants that were involved in the project’s workshops, meaning the project beneficiaries; two magazines dedicated to this project ; one cultural mediation kit; one booklet . Some of the events and workshops were: The jazz workshop, The music and image workshop: “Capture color”, - Improvisation workshop, Jazz Evening, Tradition Now, Interactive concert music and image, Exhibition: “Admire color”, Theatre play: “ Ca la nebuni”. Regarding the target public aimed for this project, there were involved persons with ages from 16 to 40 living, working or studying in Cluj-Napoca. The project reached more than 3600 direct participants and almost 100 000 of indirect participants. More than 150 artists took part in these activities, 400 young people trained in one or more of the 8 arts: theatre, music, dance, film, literature, poetry, graphic arts and traditional arts; 150 volunteers were also actively involved in organizing this event and in its good further development. According to the impact questionnaire, 94, 4% from the ones that were questioned (percent related to the participants number) raised their own level of understanding of art and 63, 6% developed their interest towards culture. The occurred changes t were raising the level of their cultural awareness; interaction with many cultural areas that most of the beneficiaries were not familiar with; networking for future project development; interaction among local minorities and local citizens in a cultural framework leading to a better communication and understanding of their similarities and differences.
Summary of bilateral results