Description
Currently a factor for progress is sustainable economic development combined with environmental, economic and social development and the quality of human capital. Shortage of skilled workers, occurring in the labor market (according to the U.S. Department of Science 60% of new types of jobs will require skills that only 20% of employees currentyly possess), is a threat to economic growth. As a result, the task of universities is to work with employers on the educational offer tailored to their needs. The aim of the project is to allow the Faculty of Philology to open, a novel M.A. major - Linguistics for environmentally conscious Business, offering classes on management, linguistics, ICT, CSR, social communication and environmental protection. These studies, allong with BA level Linguistics for Business will allow students to obtain qualifications in management of environmentally conscious business in a market economy.
Summary of project results
The collaboration of universities with the business environment is one of the most important challenges for higher education, not only in Poland but also in all countries which put emphasis on innovative economy based on knowledge and experience. The main assumption of the project was that HEIs are not only research facilities but also important didactic centers. The overall objective of the project was to create a second degree major connecting universities and the socio-economic environment. Project goal was to create such a program that would encompass the knowledge of two foreign languages (including specialized language) with elements of management including environmental solutions in the workplace. The first phase of the project included the performance of questionnaire based and focus studies. The questionnaire-based research results pinpoint the current needs of local employers, serving modern business, concerning knowledge of foreign languages among future candidates. The team also conducted analysis of current trends in need for highly qualifies employees with knowledge of foreign languages, which was presented in an article. Further actions included preparation of a program proposal including the description of the major, a detailed proposal and a set of intra-program specializations: linguistics and translation, glottodidactics/teacher training, management in environmentally friendly business/CSR. The program proposal included subject descriptions covering the nature of the subjects, subject goals, initial requirements, content and training effects, methods and evaluation criteria, teaching methods and recommended literature and materials. For the purpose of teaching, project team has prepared a number of publications. These include scripts (5 textbooks) for the training of professional communication in German on the Polish market (finance, accountancy, information technology and general business communication). As a result of the experience gained at the implementation phase, a scientific publication was written. Dissemination was achieved through the project FB profile
https://www.facebook.com/pages/L4EB-Lingwistyka-dla-Ekoodpowiedzialnego…, several social media channels (also Youtube, Twitter, Slideshare and Instagram) with content added regularly, professional promotional audiovisual material, conference presentations and promotional articles.
Summary of bilateral results