Description
The project involves cooperation between universities aimed at boosting internationalization with the use of new media. In recent years, advances in technology significantly changed the approach to how young people communicate. Hence the need to adjust to trends and meet the expectations of today's online society. The project will involve two prestigious universities: the Norwegian University of Science and Technology and the University of Liechtenstein. Cooperation between partners will include exchange of good practice and transfer of innovative solutions in regard to internationalization and new media. Moreover, every partner will be involved in the conference and workshops, which will be a platform for exchanging experiences and the integration of the scientific community. Another result of the project will be to develop ICT and promotional tools that will help build a lasting relationship between the university and the candidates, students, staff and alumni.
Summary of project results
The project was a response to the current situation on the education market, where it is necessary to adapt HEI communication channels to young recipients who regard modern technologies as the basis for functioning in society. Support for the process of internationalisation and the strengthening of the relationship between members of the academic community by using new media was the main objective of the project. The most important project outcomes are: an international scientific conference entitled New Media in Higher Education – opportunities and threats and the publication New Media in Higher Education Market, a “Foreign Ambassadors” platform, mobile applications, responsive website of the HEI and adapting it to the needs of the disabled. "The University of Liechtenstein and the Norwegian University of Science and Technology in Trondheim participated in the project”, says Magdalena Skowron, project coordinator. “The participation of these prestigious partner HEIs allowed us to explore examples of good practices and to transfer innovative solutions. Both of these HEIs have extensive experience in internationalisation and new media application, which turned out to be very helpful when developing a set of IT and promotional tools. The diversity of our outcomes facilitated the strengthening of the relationship between the HEI, candidates, students, graduates and employees". The most important outcomes and impact: (1) transfer of innovative solutions and best practices in the field of internationalisation and new technologies applied by the University of Liechtenstein and the Norwegian University of Science and Technology in Trondheim; (2) development of mobile applications and a responsive website of the HEI service, which is adapted to the needs of the disabled; (3) making use of new technologies had a positive impact on the HEI’s image and helped strengthen the relationship with the academic community. Employees’ knowledge and skills gained during the project contributed to attracting a bigger number of domestic and foreign students; (4) cooperation with the HEIs from Liechtenstein and Norway will be continued and developed; (5) organisation of the international scientific conference New Media in Higher Education – opportunities and threats and the publication of New Media in Higher Education Market and development of the “Foreign Ambassadors” platform.
Summary of bilateral results
Cooperation with the university from Norway is based on several years of experience. The current project allowed us to strengthen the relationship. The collaboration with the University of Liechtenstein has just begun. In both cases, the project became the impetus to create new projects on an international scale. In the case of the partner HEIs from Norway and Liechtenstein, the project triggered the development of future international joint activities. The idea to prepare a joint session for the 2017 EAIE conference, during which the project outcomes will be presented and disseminated may serve as an example of that. There are plans for a study visit to the University of Liechtenstein. This visit will focus on the strengthening of the existing relationship, summing up and dissemination of previous activities and on the development of new ideas serving the continuation of this cooperation.