Raising environmental awareness in Slovenia
A nationwide promotional campaign is underway to change Slovenians` attitude to the environment.
By informing, motivating and raising awareness through a range of different media, the project `Protection of the environment - the task and all of everyone` aims to change the way Slovenian people think about environmental protection.
"In modern society, progress and development is often linked only to economic goals," said project consultant Aleš Lavrič. "But to be able to ensure sustainable development, we all have to recognise that we are responsible for our surroundings. All our actions contribute to the improvement or deterioration of the environment."
Through a positive, hands-on approach, issues relating to environmental protection are introduced to people in a fresh and innovative manner. "We try to catch the momentum of climate-change awareness, and support it to grow into every walk of life, making environmental protection 'trendy'," said Lavrič.
In order to reach out to as many people as possible, the project attempts to make information accessible to people of all ages, locations, occupations and backgrounds. Through organised clean-up events, websites, brochures, articles, informal events and TV shows, the project promoter 'My Neighbourhood' hopes to spread their message across Slovenia. One of its popular activities is workshops for young people, organised in a multimedia bus. The bus hosts interactive activities and entertainment, with performers, teachers and ecological experts offering young people the opportunity to get a fun introduction to a serious topic.
Simultaneously, the project puts pressure on large organisations and companies in order to change their attitudes to the environment. Using positive awareness campaigns, governmental agencies and businesses are encouraged to recycle waste and use more environmentally friendly material.
"Through this awareness-raising we hope to be able to influence the people of Slovenia, and improve environmental protection, both on individual and company level," Lavrič concluded.
Protection of the environment - the task for all and everyone
Environment and sustainable development
Type & project assistance:
\"My neighbourhood\", an Institution for preservation and development of basic human cohabitation values
Type of institution:
Privately owned enterprise
EEA Grants and Norway Grants
Grant agreement date:
26 June 2008
The purpose of the project is to initiate a nationwide promotion campaign raising environmental awareness about the necessity of environmental protection with responsibility at an individual level, with the overall objective of ensuring sustainable development through environmental preservation in Slovenia. Reference is made to the application dated 30 November 2007 and to any subsequent correspondence with the Focal Point.
The completed Project shall include the following activities and results:
- development and production of 25 (5-10 min) weekly environmental shows on national TV (each broadcast twice) featuring interviews, environmental best practice examples, upcoming environmental events and highlighting environmental problem areas;
- development of approximately 50 newspaper articles for national daily newspapers (one page/week) with the aim of highlighting the environmental consequences of human activities and promoting best practice examples;
- organisation of 25 clean-up events throughout Slovenia with active participation of volunteers and with a focus on highly polluted sites;
- organisation of 25 workshops for the wider public throughout Slovenia;
- organisation of various publicity activities, including 100 information events throughout Slovenia and the distribution of leaflets;
- Project management and Project publicity.
The Project Promoter is Moja Soseska (My Neighbourhood). Subject to national law, the Project shall be implemented in partnership with the Ministry of Environment and Spatial Planning of Slovenia, Delo Revije d.d., Radiotelevizija Slovenija - PPE Televizija Slovenija (RTV Slovenia), and lksiv d.o.o..
The Focal Point shall ensure that the Ministry of Environment and Spatial Planning of Slovenia provides at least 8.12 percent of the estimated eligible Project cost and that the Project Promoter provides at least 1.88 percent of the estimated eligible Project cost.