New Communication and Design Manual
A communication and design manual is now available to provide guidance and advice on how to best carry out information and publicity activities on programmes and projects funded by the EEA Grants and Norway Grants.
The communication activities of the EEA Grants / Norway Grants involve people in 18 countries – the 15 beneficiary countries and three donor states, as well as the Financial Mechanism Office.
In order to communicate effectively, a communication and design manual has been developed to help those involved in the grant schemes 'translate' the Publicity and Information Requirements into concrete strategies, plans and actions.
The manual is intended to be practical and user-friendly also for those with little or no experience in the field of communications.
What and who is it for?
The purpose of the manual is to help everyone involved in the grant schemes get the best results and value from their communication activities and ensure that all partners communicate in a consistent and complementary way.
The manual should be used by anybody involved in the development, delivery and management of EEA Grants and Norway Grants projects and programmes, i.e. the Financial Mechanism Office, Focal Points, programme operators and project promoters, and partner institutions from the donor states.
All involved entities should actively promote their activities and results to ensure transparency, and to raise awareness of the EEA Grants and Norway Grants.
The manual is divided into two parts:
› Briefly presents the main publicity requirements and provides advice on communications planning, event organisation, dealing with the media, print and publications, websites and social media.
› Covers the visual identity of the EEA Grants and Norway Grants as well as technical information on specifications for logos, and boilerplate texts for publications, media activity and websites.
The second part contains both mandatory guidelines for all entities receiving support from the EEA Grants and/or Norway Grants, as well as suggestions and recommendations.
All templates and boilerplate texts presented in the manual are available for download here.